The Mindful Marketer

How to Stay Present and Profitable in a Data-Driven World

Authors: Nirell, Lisa

  • Mindfulness is a growing topic among millennial managers. From the Google Guru who runs mindfulness workshops at work to Target, companies are starting to experiment with a mixture of mindfulness with traditional business practices. In this book Niell marries the ability to be mindful (of your customers, your brand and yourself) along with information and tools created from big data—organizations can create an connection with customers more authentic than if data driven alone

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eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-38631-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $28.00
price for USA
  • ISBN 978-1-137-38629-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $28.00
price for USA
  • ISBN 978-1-349-48156-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

About the authors

Lisa Nirell is Chief Energy Officer of EnergizeGrowth® LLC. She has helped B2B companies grow customer mindshare and market share since 1983. As a strategic growth expert and keynote speaker, Lisa has worked with hundreds of entrepreneurs, as well as Wells Fargo, Sony, Microsoft, OppenheimerFunds, and BMC Software. Within two years, she helped her clients generate $84M in new business. Lisa is a sought-after speaker for entrepreneur groups and leaders worldwide. Lisa is an award winning columnist and expert blogger for Fast Company, and the author of Energize Growth NOW: The Marketing Guide to a Wealthy Company. She has been featured in U.S. News and World Report, American Express OPEN, and ComputerWorld.

Reviews

"In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evangelist of Canva, former chief evangelist of Apple

"Read this book, love it, do what needs doing, and then secretly hide the best and most important lessons you learn here in other people's "numbers" marketing Be the secret revolution." - Chris Brogan, New York Times bestselling author and publisher

"Reading The Mindful Marketer will not only assure a more effective, relevant, and inspired marketing organization in the future; it will also set the groundwork for a more creative and successful present. Brilliant!" - Marshall Goldsmith, author of The New York Times global bestseller What Got You Here Won't Get You There

"The Mindful Marketer not only outlines the primary causes of anxiety in today's volatile marketing organizations, but it also provides a clear roadmap to mindfully navigating these uncertain times. Lisa's message is timely, holistic, and powerful!" - Chip Conley, Founder of Joie de Vivre Hotels, Head of Global Hospitality and Strategy of Airbnb, and bestselling author

"The world needs more mindful marketers! Lisa's book builds a solid case for why calmness, insight, and adaptability will prevail in today's crazy-busy economy." - Jill Konrath, author of Agile Selling and Snap Selling

"Lisa Nirell gives marketers the secret map to navigate the dangerous new field of big data. This book gives markets a chance to use big data rather than it using them!" - Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy

"While self-expression is the true driver of social media today, self-reflection is equally important. Lisa's book outlines the qualities and habits of mindful marketers who know how to convert fans into lifelong clients." - Shama Hyder, CEO of Marketing Zen Group, and author of The Zen of Social Media Marketing


Table of contents (22 chapters)

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-38631-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $28.00
price for USA
  • ISBN 978-1-137-38629-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $28.00
price for USA
  • ISBN 978-1-349-48156-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Mindful Marketer
Book Subtitle
How to Stay Present and Profitable in a Data-Driven World
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Lisa Nirell
eBook ISBN
978-1-137-38631-1
DOI
10.1057/9781137386311
Hardcover ISBN
978-1-137-38629-8
Softcover ISBN
978-1-349-48156-9
Edition Number
1
Number of Pages
XV, 224
Topics