City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

Authors: Paganoni, M.

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eBook $54.99
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  • ISBN 978-1-137-38796-7
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Hardcover $70.00
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  • ISBN 978-1-137-38795-0
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Softcover $67.50
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  • ISBN 978-1-349-48190-3
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  • This title is currently reprinting. You can pre-order your copy now.
About this book

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

About the authors

Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.

Table of contents (5 chapters)

  • Introduction — City Branding and New Media: Linguistic, Discursive and Semiotic Aspects

    Paganoni, Maria Cristina

    Pages 1-12

  • City Websites as a Multimodal Genre

    Paganoni, Maria Cristina

    Pages 13-37

  • E-Governance on the Web: Linguistic and Discursive Strategies

    Paganoni, Maria Cristina

    Pages 38-62

  • Branding Heritage, Digital Genres, Transmedia Storytelling

    Paganoni, Maria Cristina

    Pages 63-95

  • Expos and the Rhetoric of Sustainability

    Paganoni, Maria Cristina

    Pages 96-139

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-1-137-38796-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-38795-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $67.50
price for USA
  • ISBN 978-1-349-48190-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
City Branding and New Media
Book Subtitle
Linguistic Perspectives, Discursive Strategies and Multimodality
Authors
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-38796-7
DOI
10.1057/9781137387967
Hardcover ISBN
978-1-137-38795-0
Softcover ISBN
978-1-349-48190-3
Edition Number
1
Number of Pages
XII, 162
Topics