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Table of contents (5 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Authors and Affiliations
About the author
Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.
Bibliographic Information
Book Title: City Branding and New Media
Book Subtitle: Linguistic Perspectives, Discursive Strategies and Multimodality
Authors: Maria Cristina Paganoni
DOI: https://doi.org/10.1057/9781137387967
Publisher: Palgrave Pivot London
eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-38795-0Published: 13 January 2015
eBook ISBN: 978-1-137-38796-7Published: 13 January 2015
Edition Number: 1
Number of Pages: XII, 162
Topics: Media and Communication, Sociolinguistics, Linguistics, general, Communication Studies