Place Branding through Phases of the Image

Balancing Image and Substance

Authors: Zavattaro, S.

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-39451-4
  • Digitally watermarked, no DRM
  • Included format: EPUB, PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-39443-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.

About the authors

Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University, USA.

Reviews

"Zavattaro's book makes a useful and well written contribution to the on-going issue of the link between identity/reality and image; substance and communication. Above all, the philosophical and public administration perspectives are welcome and should be digested by students, academics and particularly practitioners." - Robert Govers, Independent Place Branding Advisor; Joint Editor, Place Branding and Public Diplomacy

"This book is timely and important! Zavattaro situates place branding in governance practices and asks us to make informed decisions about our practices that balance image and substance, understanding that place branding constructs a reality that everyone - citizens, administrators, and brand developers - should be involved in creating and sustaining." - Cheryl Simrell King, Director, Master of Public Administration Program, The Evergreen State College, USA

"Zavattaro is becoming a leading scholar in this emerging area of inquiry for the field of public administration. With this book, she weaves together theory and practice to inform public managers and scholars on the importance of place branding for promoting cities, improving governance, and engaging citizen participation. This original and informative work belongs on everyone's bookshelf." - Mary M. Timney, Professor of Public Administration, Pace University, USA


Table of contents (6 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-39451-4
  • Digitally watermarked, no DRM
  • Included format: EPUB, PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-39443-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Place Branding through Phases of the Image
Book Subtitle
Balancing Image and Substance
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-39451-4
DOI
10.1057/9781137394514
Hardcover ISBN
978-1-137-39443-9
Edition Number
1
Number of Pages
XVI, 185
Topics