Real Luxury

How Luxury Brands Can Create Value for the Long Term

Authors: Pinkhasov, M., Nair, R.

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About this book

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

About the authors

Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York.

Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.

Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.

Reviews

"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students."

- Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com

'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.'

- Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York


Table of contents (9 chapters)

  • Introduction

    Pinkhasov, Misha (et al.)

    Pages 1-3

  • A dilemma across time and culture

    Pinkhasov, Misha (et al.)

    Pages 4-27

  • The strengths and weaknesses of luxury

    Pinkhasov, Misha (et al.)

    Pages 28-55

  • The environment for luxury

    Pinkhasov, Misha (et al.)

    Pages 56-78

  • Luxury and the search for meaning

    Pinkhasov, Misha (et al.)

    Pages 79-101

Buy this book

eBook $24.99
price for USA (gross)
  • ISBN 978-1-137-39557-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $36.00
price for USA
  • ISBN 978-1-137-39556-6
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $36.00
price for USA
  • ISBN 978-1-349-48423-2
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
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Bibliographic Information

Bibliographic Information
Book Title
Real Luxury
Book Subtitle
How Luxury Brands Can Create Value for the Long Term
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-39557-3
DOI
10.1057/9781137395573
Hardcover ISBN
978-1-137-39556-6
Softcover ISBN
978-1-349-48423-2
Edition Number
1
Number of Pages
VIII, 228
Topics