Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals

Authors: Arbour, B.

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eBook $79.99
price for USA
  • ISBN 978-1-137-38737-0
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-39860-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Table of contents (8 chapters)

  • The Role of the Candidate in Campaign Messages

    Arbour, Brian

    Pages 1-15

  • Why Campaigns Use Candidate-Centered Messages

    Arbour, Brian

    Pages 17-36

  • Candidates and Campaign Planning

    Arbour, Brian

    Pages 37-59

  • The Use of Candidate-Centered Appeals

    Arbour, Brian

    Pages 61-91

  • The Types of Candidate-Centered Appeals

    Arbour, Brian

    Pages 93-119

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-38737-0
  • Digitally watermarked, no DRM
  • Included format: PDF
  • eBooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-39860-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Candidate-Centered Campaigns
Book Subtitle
Political Messages, Winning Personalities, and Personal Appeals
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-38737-0
DOI
10.1057/9781137387370
Hardcover ISBN
978-1-137-39860-4
Edition Number
1
Number of Pages
XVII, 204
Topics