Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals

Authors: Arbour, B.

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  • ISBN 978-1-137-38737-0
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About this book

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

About the authors

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

Table of contents (8 chapters)

  • The Role of the Candidate in Campaign Messages

    Arbour, Brian

    Pages 1-15

  • Why Campaigns Use Candidate-Centered Messages

    Arbour, Brian

    Pages 17-36

  • Candidates and Campaign Planning

    Arbour, Brian

    Pages 37-59

  • The Use of Candidate-Centered Appeals

    Arbour, Brian

    Pages 61-91

  • The Types of Candidate-Centered Appeals

    Arbour, Brian

    Pages 93-119

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-38737-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $105.00
price for USA
  • ISBN 978-1-137-39860-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Candidate-Centered Campaigns
Book Subtitle
Political Messages, Winning Personalities, and Personal Appeals
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-38737-0
DOI
10.1057/9781137387370
Hardcover ISBN
978-1-137-39860-4
Edition Number
1
Number of Pages
XVII, 204
Topics