Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals

Authors: Arbour, B.

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  • ISBN 978-1-137-39860-4
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About this book

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Buy this book

Hardcover $105.00
price for USA
  • ISBN 978-1-137-39860-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Bibliographic Information

Bibliographic Information
Book Title
Candidate-Centered Campaigns
Book Subtitle
Political Messages, Winning Personalities, and Personal Appeals
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
Hardcover ISBN
978-1-137-39860-4
Edition Number
1
Number of Pages
XVII, 204
Topics