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Palgrave Macmillan

Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals

  • Book
  • © 2014

Overview

Authors:
  1. Brian Arbour
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xvii
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  2. The Role of the Candidate in Campaign Messages

    • Brian Arbour
    Pages 1-15

  3. Why Campaigns Use Candidate-Centered Messages

    • Brian Arbour
    Pages 17-36

  4. Candidates and Campaign Planning

    • Brian Arbour
    Pages 37-59

  5. The Use of Candidate-Centered Appeals

    • Brian Arbour
    Pages 61-91

  6. The Types of Candidate-Centered Appeals

    • Brian Arbour
    Pages 93-119

  7. Candidate-Centered Appeals and Personal Issues

    • Brian Arbour
    Pages 121-140

  8. The Effect of Candidate-Centered Appeals

    • Brian Arbour
    Pages 141-157

  9. Candidate-Centered Appeals and Citizens

    • Brian Arbour
    Pages 159-173

  10. Back Matter

    Pages 175-204
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Keywords

About this book

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Reviews

“The book is, for the political junkie, an enjoyable and thorough stroll through some of the most high-profile American political campaigns of the 1990s and 2000s. … It is an enjoyable read about campaigns as they are in the American political landscape of the early twenty-first century. Its blend of qualitative and quantitative evidence should engage students of politics to see common threads in what can appear heavily localized and chaotic campaigns.” (Thomas J. Leeper, Public Opinion Quarterly, Vol. 80 (3), 2016)

About the author

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

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