Pricing, Online Marketing Behavior, and Analytics

Authors: Viglia, G.

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About this book

Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.

About the authors

Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.

Table of contents (8 chapters)

Buy this book

eBook $49.99
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-137-41326-0
  • Digitally watermarked, no DRM
  • Included format:
  • eBooks can be used on all Reading Devices
  • Download immediately after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-41325-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Pricing, Online Marketing Behavior, and Analytics
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-41326-0
DOI
10.1057/9781137413260
Hardcover ISBN
978-1-137-41325-3
Edition Number
1
Number of Pages
XIV, 106
Topics