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Pricing, Online Marketing Behavior, and Analytics

Authors: Viglia, G.

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eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-41326-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-41325-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $67.50
price for USA
  • ISBN 978-1-349-48988-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

About the authors

Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.

Table of contents (8 chapters)

Buy this book

eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-41326-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-41325-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $67.50
price for USA
  • ISBN 978-1-349-48988-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Pricing, Online Marketing Behavior, and Analytics
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Giampaolo Viglia
eBook ISBN
978-1-137-41326-0
DOI
10.1057/9781137413260
Hardcover ISBN
978-1-137-41325-3
Softcover ISBN
978-1-349-48988-6
Edition Number
1
Number of Pages
XIV, 106
Number of Illustrations and Tables
1 b/w illustrations
Topics