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  • © 2015

Western European Perspectives on the Development of Public Relations

Other Voices

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiv
  2. Introduction

    • Tom Watson
    Pages 1-3
  3. Austria

    • Astrid Spatzier
    Pages 4-18
  4. Finland

    • Elina Melgin
    Pages 19-31
  5. France

    • Bruno Chaudet, Valérie Carayol, Alex Frame
    Pages 32-43
  6. Germany

    • Günter Bentele
    Pages 44-59
  7. Greece

    • Anastasios Theofilou
    Pages 60-74
  8. Italy

    • Toni Muzi Falconi, Fabio Ventoruzzo
    Pages 75-88
  9. Netherlands and Belgium

    • Betteke van Ruler, Anne-Marie Cotton
    Pages 89-106
  10. Scandinavia

    • LarsÃ¥ke Larsson, Tor Bang, Finn Frandsen
    Pages 107-122
  11. Spain

    • Natalia Rodríguez-Salcedo, Jordi Xifra
    Pages 123-138
  12. United Kingdom

    • Jacquie L’Etang
    Pages 139-155
  13. Back Matter

    Pages 156-160

About this book

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Editors and Affiliations

  • Faculty of Media & Communication, Bournemouth University, UK

    Tom Watson

About the editor

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access