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The Luxury Market in Brazil

Market Opportunities and Potential

Authors: Diniz, C.

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eBook $84.99
price for USA
  • ISBN 978-1-137-43256-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-43254-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-49245-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

About the authors

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France

Table of contents (13 chapters)

Buy this book

eBook $84.99
price for USA
  • ISBN 978-1-137-43256-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-137-43254-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-49245-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
The Luxury Market in Brazil
Book Subtitle
Market Opportunities and Potential
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-43256-8
DOI
10.1057/9781137432568
Hardcover ISBN
978-1-137-43254-4
Softcover ISBN
978-1-349-49245-9
Edition Number
1
Number of Pages
XIV, 181
Topics