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The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

Authors: Rajagopal, .

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About this book

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

About the authors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

Table of contents (10 chapters)

  • Chaos in Markets

    Rajagopal

    Pages 3-29

  • Reasoned Action and Planned Behavior

    Rajagopal

    Pages 30-65

  • Managing Market Shifts

    Rajagopal

    Pages 66-91

  • Market Trend Analysis

    Rajagopal

    Pages 95-118

  • Consumer Value Management

    Rajagopal

    Pages 119-143

Buy this book

eBook n/a
  • ISBN 978-1-137-43497-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-1-137-43495-1
  • Free shipping for individuals worldwide
Softcover n/a
  • ISBN 978-1-349-49312-8
  • Free shipping for individuals worldwide

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Bibliographic Information

Bibliographic Information
Book Title
The Butterfly Effect in Competitive Markets
Book Subtitle
Driving Small Changes for Large Differences
Authors
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-43497-5
DOI
10.1057/9781137434975
Hardcover ISBN
978-1-137-43495-1
Softcover ISBN
978-1-349-49312-8
Edition Number
1
Number of Pages
XXI, 295
Topics