US Public Diplomacy and Democratization in Spain

1. Front Matter

   Pages i-xi

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2. Introduction: Soft Power, Public Diplomacy, and Democratization

   • Nicholas J. Cull, Francisco Javier Rodríguez Jiménez

   Pages 1-14

3. US Public Diplomacy and Democracy Promotion in the Cold War, 1950s–1980s

   • Giles Scott-Smith

   Pages 15-35

4. Furthering US Geopolitical Priorities and Dealing with the Iberian Dictatorships

   • Rosa Pardo Sanz

   Pages 37-62

5. Modernizing a Friendly Tyrant: US Public Diplomacy and Sociopolitical Change in Francoist Spain

   • Lorenzo Delgado Gómez-Escalonilla

   Pages 63-92

6. US Public Diplomacy and Democracy Promotion in Authoritarian Spain: Approaches, Themes, and Messages

   • Pablo León-Aguinaga

   Pages 93-117

7. Culture and National Images: American Studies vs. Anti-Americanism in Spain

   • Francisco Javier Rodríguez Jiménez

   Pages 119-153

8. Spain’s First “Re-Branding Effort” in the Postwar Franco Era

   • Neal M. Rosendorf

   Pages 155-189

9. US Public Diplomacy and Democratization in Spain: A Practitioner’s View

   • Ambassador Mark L. Asquino

   Pages 191-199

10. Consistency and Credibility: Why You Cannot Collaborate with Dictatorships and Sell Democracy

    • Lorenzo Delgado Gómez-Escalonilla

    Pages 201-228

11. Back Matter

    Pages 229-237

    PDF

When the post-war relationship between Spain and America began, Hitler's old ally was an unlikely candidate for US influence. The Cold War changed all this. Soon there were US bases on Spanish territory and a political conjuring trick was under way. This volume examines the public diplomacy strategies that the US government employed to accomplish an almost impossible mission: to keep a warm relationship with a tyrant without drifting apart from his opponents, and to somehow pave the way for a transition to democracy. The book's focus on the perspective of soft power breaks new ground in understanding US-Spanish relations. In so doing, it offers valuable lessons for understanding how public diplomacy has functioned in the past and can function today and tomorrow in transitions to democracy. 

• Public Diplomacy
• Cultural Diplomacy
• Anti-Americanism
• Democratization
• Spanish Transition
• American Studies
• Cold War
• democracy
• democratization
• dictatorship
• diplomacy
• government
• Nation

Contributors: Mark ASQUINO, US Ambassador Lorenzo DELGADO, Instituto de Historia, CCHS-CSIC, Spain Pablo LEÓN, Centro Universitario de la Defensa, Zaragoza, Spain. Rosa PARDO, Universidad Nacional de Educación a Distancia-Madrid, Spain. Francisco J. RODRÍGUEZ, Universidad de Salamanca R.C. Complutense de Harvard, Spain Neal ROSENDORF, New Mexico State University, USA. Giles SCOTT-SMITH, Senior Researcher at the Roosevelt Study Center in Middelburg and Ernst van der Beugel Chair in Diplomatic History at the University of Leiden, the Netherlands.

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