Adaptive Marketing

Leveraging Real-Time Data to Become a More Competitive and Successful Company

Authors: Johnston, Norm

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eBook $19.99
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  • ISBN 978-1-137-46293-0
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Hardcover $30.00
price for USA
  • ISBN 978-1-137-46292-3
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  • This title is currently reprinting. You can pre-order your copy now.
About this book

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

About the authors

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

Reviews

“In Adaptive Marketing, Johnston (Mindshare) focuses on how to ‘leverage real-time data’ to give businesses a competitive edge. … Industry expert Johnston's digital savvy comes through with numerous tips for adapting to this new era of real-time data marketing. Summing Up: Recommended. Upper-division and graduate marketing students; researchers, faculty, and practitioners.” (P. G. Kishel, Choice, Vol. 53 (9), May, 2016)

'Norm Johnston has presciently written the marketing playbook of the next decade. He guides marketers to make their brands more relevant and personal than ever before with the rich data of our increasingly connected world.' David Kenny, Chairman & CEO, The Weather Company

'This is a wonderfully practical book: an authoritative account of a future that's still racing up on us. Some companies have already used almost-instant data to great commercial effect: Norm Johnston seems to know them all. Other companies have got it badly wrong; and Johnston shows us why. Those who read this book with the care it deserves will be a great deal more likely to form part of the first category than the second.' Sir Martin Sorrell, CEO, WPP

'Norm has gotten it right. At the heart of Adaptive Marketing are mobile devices that both generate more data/insight than marketers have ever possessed, but also supports the modern marketer to get so much closer to their consumers and consumers' needs in real time. It's a brave new world and explained so clearly here. Greg Stuart, Global CEO, Mobile Marketing Association, Co-author, What Sticks


Table of contents (16 chapters)

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-46293-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $30.00
price for USA
  • ISBN 978-1-137-46292-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Adaptive Marketing
Book Subtitle
Leveraging Real-Time Data to Become a More Competitive and Successful Company
Authors
Copyright
2015
Publisher
Palgrave Macmillan US
Copyright Holder
Mindshare UK
eBook ISBN
978-1-137-46293-0
DOI
10.1057/9781137462930
Hardcover ISBN
978-1-137-46292-3
Edition Number
1
Number of Pages
XII, 225
Topics