Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Authors: Hills, Matthew

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eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-46332-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $67.50
price for USA
  • ISBN 978-1-137-46331-9
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About this book

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

About the authors

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Reviews

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts


Table of contents (4 chapters)

  • Introduction: Media Anniversaries — Brand, Paratext, Event … and the Hype of the Doctor

    Hills, Matt

    Pages 1-26

  • Marketing the 50th Anniversary — Brand Management and the Cultural Value of the Doctor

    Hills, Matt

    Pages 27-55

  • Merchandising the 50th Anniversary — Public Service Consumption in the Name of the Doctor

    Hills, Matt

    Pages 56-79

  • Mediatizing the 50th Anniversary — Cinematic Liveness and the “Developing Art” of the Doctor

    Hills, Matt

    Pages 80-108

Buy this book

eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-46332-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $67.50
price for USA
  • ISBN 978-1-137-46331-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Authors
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
Matt Hills
eBook ISBN
978-1-137-46332-6
DOI
10.1057/9781137463326
Hardcover ISBN
978-1-137-46331-9
Edition Number
1
Number of Pages
VIII, 146
Number of Illustrations and Tables
2 b/w illustrations
Topics