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Winning Minds

Secrets From the Language of Leadership

  • Book
  • © 2015

Overview

Authors:
  1. Simon Lancaster
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  • A compelling mix of theory and practice from an author with significant experience of both
  • Simon has devoted his life to the study and practice of spoken language, working with people at the very top of political and corporate life, including the CEOs of some of the world's largest companies
  • The book contains an effective mix of ancient rhetoric and modern neuroscience

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Table of contents (26 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Introduction

    1. Introduction

      • Simon Lancaster
      Pages 1-4

  3. Winning Minds — The Secret Science of the Language of Leadership

    1. Winning Minds — The Secret Science of the Language of Leadership

      • Simon Lancaster
      Pages 5-33

  4. Winning the Instinctive Mind

    1. Front Matter

      Pages 35-40
      Download chapter PDF

    2. Metaphors that Move Minds

      • Simon Lancaster
      Pages 41-67

    3. The Look of Leadership

      • Simon Lancaster
      Pages 68-79

    4. Inner Purpose

      • Simon Lancaster
      Pages 80-87

    5. Empathy and the Power of Nice

      • Simon Lancaster
      Pages 88-95

    6. Smiles and Humour

      • Simon Lancaster
      Pages 96-103

    7. Breathing

      • Simon Lancaster
      Pages 104-108

    8. Style

      • Simon Lancaster
      Pages 109-114

    9. What’s in a Name?

      • Simon Lancaster
      Pages 115-118

  5. Winning the Emotional Mind

    1. Front Matter

      Pages 119-121
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    2. Stories and Emotion

      • Simon Lancaster
      Pages 122-126

    3. Personal Stories

      • Simon Lancaster
      Pages 127-134

    4. Creating Cultures

      • Simon Lancaster
      Pages 135-139

    5. Harnessing History

      • Simon Lancaster
      Pages 140-145

    6. The Value of Values

      • Simon Lancaster
      Pages 146-149

    7. Great Words We Love

      • Simon Lancaster
      Pages 150-155

    8. Flattery and Love

      • Simon Lancaster
      Pages 156-159
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Keywords

About this book

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Reviews

'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.'

-Rt Hon Alan Johnson MP, former Home Secretary

"From substance to style, Winning Minds is an excellent insight into the language of leadership written in the clear yet humorous way that is Simon's hallmark."

-Richard Solomons, CEO, Intercontinental Hotels Group plc

'Simon's book unlocks the secret of how to be a world class communicator and leader in a book that is as entertaining as it is packed with know-how.'

-Darren Childs, Chief Executive Officer, UKTV

'If you need people to care as much as you care, to be moved as much as you are moved and to give as much as you give, read this simple, clear, and effective book.'

-Adrienne Kelbie, Chief Executive, Disclosure and Barring Service

'Winning Minds lays bare with shocking clarity the simple techniques that great communicators use to manipulate our emotions. Give them a go and unleash your hidden leader!'

-Peter Wanless, CEO, National Society for the Prevention of Cruelty to Children

'This brilliant business book is filled with powerful stuff that will change the way you 'think' about language and the way you 'do' leadership. Simon's superb style is somewhere between serious boardroom discussion and a cosy fireside chat. Massively entertaining. Hugely useful. Thoroughly recommended.'

-Mark Swain, Director, Henley Business School

About the author

Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

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