Business in the Digital Economy

Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Technologies

Authors: Skilton, Mark

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-137-47772-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $48.00
price for USA
  • ISBN 978-1-137-47770-5
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.

About the authors

Mark Skilton is Professor of Practice in Information Systems and Management at Warwick Business School. With over 20 years' experience in information technology in many commercial and public sector businesses, he specializes in helping companies realize their business value, covering social media networks, big data, mobility, M2M Internet of things and Cloud computing. He has worked with some of the top global international companies at board level to realize their vision of digital operating models across their complete technology landscapes. Most recently, Mark is a Digital Leader at PA Consulting and prior to that a Global Director of Strategy at Capgemini. Previously, Mark was European CTO of Services outsourcing and strategic technology consulting solutions at CSC. He has been Head of Digital business analysis at BskyB TV and Media company; lead business re-engineering engagements at KPMG Consulting and worked in transforming the Business and IT of companies in over 25 countries worldwide. Since 2010 Mark has held International standards body roles in The Open Group, where he was co-chair of Cloud Computing and leading Open Platform 3.0 initiatives and standards publications. Mark is active in the ISO JC38 distributed architecture standards and in the 'Hubs-of-all-things' a multi-disciplinary project funded by the Research Council's UK Digital Economy Programme. Mark is also active in Cyber security forums at Warwick University, Ovum Security Summits and INFOSEC. He has spoken at the EU Commission on Digital Ecosystems Agenda and is a EU competition Judge on Smart Outsourcing Innovation. Mark has an MBA as well as a Post Graduate qualification in Production Engineering and Design Management from Cambridge University and a first degree in applied engineering science subjects from University of Sheffield.

Table of contents (6 chapters)

  • Introduction — The Rise of Technological Ecosystems

    Skilton, Mark

    Pages 3-21

  • From Physical Workplaces to Digital Workspaces

    Skilton, Mark

    Pages 22-41

  • The Business Impact of Digital Technologies

    Skilton, Mark

    Pages 45-78

  • Techniques for Building Effective Digital Business Models

    Skilton, Mark

    Pages 81-154

  • How to Build the Right Digital Enterprise for Payoff and Monetization

    Skilton, Mark

    Pages 155-184

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-137-47772-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $48.00
price for USA
  • ISBN 978-1-137-47770-5
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Building the Digital Enterprise
Book Subtitle
A Guide to Constructing Monetization Models Using Digital Technologies
Authors
Series Title
Business in the Digital Economy
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-47772-9
DOI
10.1057/9781137477729
Hardcover ISBN
978-1-137-47770-5
Edition Number
1
Number of Pages
XLI, 230
Topics