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Palgrave Pocket Consultants

Public Relations in China

Building and Defending your Brand in the PRC

Authors: Wolf, D.

  • Written by an award-winning PR executive with over 20 years working in China, a recognized leader in the industry who has advised over two dozen Fortune 500 companies and a host of smaller firms
  • Pithy and insightful, this book offers actionable ideas on every page plus real-world cases and stories that bring to life the key points
  • Provides a clear blueprint for how to turn public relations into a competitive advantage in the world's largest, most complex market
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Buy this book

eBook $14.99
price for USA (gross)
valid through October 16, 2017
  • ISBN 978-1-137-48381-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.00
price for USA
valid through October 16, 2017
  • ISBN 978-1-137-48379-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

About the authors

David Wolf is Managing Director of Allison+Partners' Global China Practice. Recognized as a leader in China's public relations industry, David specializes in helping clients manage complex communications challenges, including government relations, crisis, new market entry, and corporate reorganization. His current clients include Underwriters' Labs (UL), Micron Technologies, Airbnb, the Public Interest Registry, and the Canola Council of Canada. In addition, David is called upon by regional and global media as an analyst and commentator on business in China, and contributes to publications including Foreign Policy, The Holmes Report, EuroBiz, Media, AdAge magazine, and WARC. David is an Editorial Advisor for the China Economic Quarterly, and has been a blogger for eleven years at Silicon Hutong (http:/siliconhutong.com) and The Peking Review (http://www.pekingreview.com). Prior to joining Allison+Partners, David spent seven years as President and Chief Executive Officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. Serving clients including Discovery Networks, Motorola Mobility, Google, Foxconn, Blizzard, AOL, About.com and Irdeto, WGA won both client and industry accolades. Before starting WGA in 2005, David led the Asia-Pacific Technology Practice for Burson-Marsteller, leading a team of nearly 50 professionals in offices across Asia and Australia. Prior to joining Burson-Marsteller, David was Managing Director and Chief Operating Officer of Claydon Gescher Associates (CGA), a boutique strategy and public affairs consultancy based in Beijing with a focus on media, entertainment, and telecommunications. David has lived in China since 1995, and now divides his time between Beijing and Los Angeles. He holds a Masters degree in International Management from the Thunderbird School of Global Management, and a Bachelor's degree in International Relations from the University of California, Davis.

Reviews

'This book should be a key reference for those aspiring to win in the complex China market. David Wolf brilliantly synthesizes a professional lifetime of wisdom and insights in public relations in China and presents these in a richly engaging manner. Implementing the recommendations and avoiding the pitfalls identified by this public relations pioneer will help companies win in the China market where anything is possible, but nothing is easy.'

-Mary B. Teagarden, Professor of Global Strategy, Thunderbird School of Global Management

"Not only is David Wolf one of the foremost authorities on China's multifaceted public relations industry, but he has consistently demonstrated an uncommon ability to turn his many years of experience and insight into the kind of eloquent intelligence that remains rare in such a critical market. Businesses looking to proceed successfully in the country would do well to take note."

-Arun Sudhaman, Partner/Editor-in-Chief, The Holmes Report

'Wolf draws on his decades of experience to demonstrate how PR in China is much more than simply press releases and media engagement, but instead a critical function that impacts all aspects of a business's China operations especially sales. Anyone thinking about or currently doing business in China should read this book.'

-Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global

'I always felt that David Wolf could write the book on public relations in China. Now he has. David is the one of the preeminent voices on how companies can navigate and succeed through their public relations efforts in China. I'm honored to have David as a colleague at Allison+Partners and so pleased that many others will be able to enjoy David's unique perspectives through this book.'

- Scott Allison, Founder and Chairman, Allison+Partners, LLC


Table of contents (10 chapters)

Buy this book

eBook $14.99
price for USA (gross)
valid through October 16, 2017
  • ISBN 978-1-137-48381-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.00
price for USA
valid through October 16, 2017
  • ISBN 978-1-137-48379-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.

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Bibliographic Information

Bibliographic Information
Book Title
Public Relations in China
Book Subtitle
Building and Defending your Brand in the PRC
Authors
Series Title
Palgrave Pocket Consultants
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-48381-2
DOI
10.1057/9781137483812
Softcover ISBN
978-1-137-48379-9
Edition Number
1
Number of Pages
XII, 226
Topics