Higher Education Consumer Choice

1. Front Matter

   Pages i-vi

   PDF

2. Introduction to Higher Education Consumer Behaviour

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 1-13

3. Context and Concepts of Higher Education Consumer Choice

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 14-43

4. Personal Influences on Consumer Behaviour

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 44-64

5. Group Aspects of Consumer Behaviour

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 65-93

6. Organisational Factors Influencing Higher Education Consumer Choice

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 94-117

7. Conclusion: Modelling Higher Education Consumer Choice

   • Jane Hemsley-Brown, Izhar Oplatka

   Pages 118-132

8. Back Matter

   Pages 133-137

   PDF

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

• brand
• branding
• communication
• globalization
• higher education
• Internationalisation
• market segmentation
• marketing
• migration
• modeling
• Organisation
• reputation

• University of Surrey, UK

  Jane Hemsley-Brown

• Tel Aviv University, Israel

  Izhar Oplatka

Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.

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