Commercial Nationalism

1. Front Matter

   Pages i-x

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2. Introduction

   • Zala Volcic, Mark Andrejevic

   Pages 1-13

3. Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media

   • Graeme Turner

   Pages 14-26

4. The Apologetic Brand: Building Australia’s Brand on a Postcolonial Apology

   • Nicholas Carah, P. Eric Louw

   Pages 27-45

5. Colombia Was Passion: Commercial Nationalism and the Reinvention of Colombianness

   • Juan Sanín

   Pages 46-64

6. Rethinking Commercial Nationalism: The ‘Chinese Dream’ in Neoliberal Globalization

   • Fan Yang

   Pages 65-85

7. Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism

   • Giang Nguyen-Thu

   Pages 86-105

8. Nation for Sale? Citizen Online Debates and the ‘New Patriotism’ in Post-Socialist Poland

   • Magdalena Kania-Lundholm

   Pages 106-130

9. Borderless Nationalism: Italy’s RAI Transnational Brand

   • Michela Ardizzoni

   Pages 131-146

10. South African Nation Branding and the World Cup: Promoting Nationalism, Nation Branding, and the Miracle Nation Discourse

    • P. Eric Louw

    Pages 147-161

11. Commercial Nationalism and the Affective News Network

    • Mark Andrejevic

    Pages 162-174

12. Nation Branding and Commercial Nationalism: Notes for a Materialist Critique

    • Nadia Kaneva

    Pages 175-193

13. Back Matter

    Pages 194-202

    PDF

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

• Nationalism
• Commercialization
• Media
• Cinema
• marketing
• branding
• national identity
• nationalism
• television

• Pomona College, USA

  Zala Volcic, Mark Andrejevic

Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

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