Every Humanities eBook is 40% off! Stock up today >>

Latino Pop Culture

Reclaiming Poch@ Pop: Examining the Rhetoric of Cultural Deficiency

Authors: Medina, C.

Buy this book

eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-49807-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-50157-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $67.50
price for USA
  • ISBN 978-1-349-50555-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Tracing the historical trajectory of the pocho (Latinos who are influenced by Anglo culture) in pop culture, Medina shows how the trope of pocho/pocha/poch@, which traditionally signified the negative connotation of "cultural traitor" in Spanish, has been reclaimed through the pop cultural productions of Latinos who self-identify as poch@.

About the authors

Cruz Medina is Assistant Professor of Rhetoric and Composition at Santa Clara University, USA.

Reviews

"Reclaiming Poch@ Pop is a must-read for all scholars. Although the Poch@ identity - a complex mestizaje way of being - has existed within the Latino culture for years, its existence has often been downplayed within the academy. Medina's work on Poch@ismo and artists is a desperately needed piece to the puzzle for academics across disciplines of rhetoric, communication, writing, pop culture, and ethnic studies. His complex analysis of the poch@ and pochteca and the ideas of the 'traveling merchant role' is skillfully written to a level that is not replicated by any other scholar. Gracias, Cruz, for writing such a book that will no doubt impact the lives of many." - Octavio Pimentel, Associate Professor, Texas State University, USA

"This book is rare for its quality but also the depth of its analysis. Professor Medina is able to bring essential information to the analysis of visual, popular and literary culture, and to take Latino/a studies to the twenty-first century." - Juan Velasco, Santa Clara University, USA and author of Las Fronteras Moviles: Tradicion y Modernidad en la Literatura Chicana Contemporanea


Table of contents (7 chapters)

  • A Poch@ Pop Preface: Si se puede

    Medina, Cruz

    Pages 1-23

  • Proto-Poch@ Representations in Film: Exploitation or Bust

    Medina, Cruz

    Pages 24-44

  • Poch@ Methodological (Re)appropriation for Resistance: Poch@ Past

    Medina, Cruz

    Pages 45-65

  • Alcaraz and Madrigal: Re-appropriating Poch@ for Resistance: A Time and Place for Poch@ Pop

    Medina, Cruz

    Pages 66-90

  • Poch@teca: Re-understanding the Historical Trajectory of a Proto-Chican@ Identity

    Medina, Cruz

    Pages 91-127

Buy this book

eBook $49.99
price for USA (gross)
  • ISBN 978-1-137-49807-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-1-137-50157-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $67.50
price for USA
  • ISBN 978-1-349-50555-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Reclaiming Poch@ Pop: Examining the Rhetoric of Cultural Deficiency
Authors
Series Title
Latino Pop Culture
Copyright
2015
Publisher
Palgrave Macmillan US
Copyright Holder
Cruz Medina
eBook ISBN
978-1-137-49807-6
DOI
10.1057/9781137498076
Hardcover ISBN
978-1-137-50157-8
Softcover ISBN
978-1-349-50555-5
Edition Number
1
Number of Pages
XII, 157
Number of Illustrations and Tables
15 b/w illustrations
Topics