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Palgrave Studies in Media and Environmental Communication

Under Pressure

Coal Industry Rhetoric and Neoliberalism

Authors: Schneider, J., Schwarze, S., Bsumek, P.K., Peeples, J.

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eBook $79.99
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  • ISBN 978-1-137-53315-9
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Hardcover $99.99
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  • ISBN 978-1-137-53314-2
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About this book

This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism. 

About the authors

Pete Bsumek is Associate Professor in the School of Communication Studies at James Madison University, USA. His research and teaching focus on rhetoric, advocacy, and processes of decision-making, with a specific emphasis in environmental communication. He is the 2014 recipient of the J. Robert Cox Award in Environmental Communication and Civic Engagement. 
Jennifer Peeples is Professor of Communication Studies at Utah State University, USA. Her area of research is environmental rhetoric with a focus on the discourse and images used in the construction of environmental controversies. She has won a number of awards for her research and is on the editorial board for Environmental Communication and the Quarterly Journal of Speech. 
Jen Schneider is Associate Professor of Public Policy and Administration at Boise State University, USA. Her work examines the communication of scientific, technological, and environmental controversies. She is particularly interested in controversial or contested energy development and practices, such as hydrofracturing, coal mining, and nuclear power, and the role of rhetoric and expertise in defending such practices. 
Steve Schwarze is Professor and Chair in the Department of Communication Studies at the University of Montana, USA. His research examines the rhetoric of environmental controversies. His research appears in prominent outlets for rhetoric and environmental communication, such as the Quarterly Journal of Speech, Rhetoric & Public Affairs and Environmental Communication. 

Reviews

“This volume addresses rhetorical strategies employed by the coal industry to resist regulatory efforts by the government and environmental groups. … This book is of interest not only to environmental communication scholars and students, but also to those studying integrated marketing communication approaches to advertising and public relations. Summing Up: Highly recommended. Upper-division undergraduates through faculty.” (J. H. Fritz, Choice, Vol. 54 (5), January, 2017) 


Table of contents (7 chapters)

Buy this book

eBook $79.99
price for USA (gross)
  • ISBN 978-1-137-53315-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-1-137-53314-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Under Pressure
Book Subtitle
Coal Industry Rhetoric and Neoliberalism
Authors
Series Title
Palgrave Studies in Media and Environmental Communication
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-53315-9
DOI
10.1057/978-1-137-53315-9
Hardcover ISBN
978-1-137-53314-2
Edition Number
1
Number of Pages
XIII, 189
Number of Illustrations and Tables
7 illustrations in colour
Topics