Overview
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Table of contents (6 chapters)
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Front Matter
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Introduction
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Understanding Innovations
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Front Matter
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Organizational Context for Innovations
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Front Matter
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Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.
Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especiallyin new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.
Bibliographic Information
Book Title: Making Innovation Last: Volume 1
Book Subtitle: Sustainable Strategies for Long Term Growth
Authors: Hubert Gatignon, David Gotteland, Christophe Haon
DOI: https://doi.org/10.1007/978-1-137-56098-8
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-56096-4Published: 02 November 2015
eBook ISBN: 978-1-137-56098-8Published: 02 November 2015
Edition Number: 1
Number of Pages: XVII, 255
Topics: Innovation/Technology Management, Organization, Business Strategy/Leadership, Management, Behavioral/Experimental Economics, Entrepreneurship