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Principles of Marketology, Volume 2

Practice

Authors: Aghazadeh, Hashem

  • •Introduces a new methodology for helping enterprises better understand and deal with their market and competition•Explains the hyperfunction of marketology as a driver of business performance management and sustainable superior/competitive success•Provides an integrated system that supports market-related decisions and actions throughout the enterprise•Describes ‘standard marketology canvas’ and explores ‘cloud marketology canvas’ as the future of marketology.

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-54833-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $115.00
price for USA
  • ISBN 978-1-137-57980-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

About the authors

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

Table of contents (6 chapters)

  • Marketology Organizational Architecture (MOA)

    Aghazadeh, Hashem

    Pages 1-34

  • Marketology Organizational Design (MOD)

    Aghazadeh, Hashem

    Pages 35-169

  • Marketology Organizational Behavior (MOB)

    Aghazadeh, Hashem

    Pages 171-290

  • Marketology Organizational Contribution (MOC)

    Aghazadeh, Hashem

    Pages 291-390

  • Future of Marketology (FOM)

    Aghazadeh, Hashem

    Pages 391-476

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-54833-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $115.00
price for USA
  • ISBN 978-1-137-57980-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Principles of Marketology, Volume 2
Book Subtitle
Practice
Authors
Copyright
2017
Publisher
Palgrave Macmillan US
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-54833-7
DOI
10.1057/978-1-137-54833-7
Hardcover ISBN
978-1-137-57980-5
Edition Number
1
Number of Pages
XLIV, 703
Number of Illustrations and Tables
267 b/w illustrations, 3 illustrations in colour
Topics