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Shakespeare's Cultural Capital

His Economic Impact from the Sixteenth to the Twenty-first Century

Editors: Shellard, Dominic, Keenan, Siobhan (Eds.)

  • 2016 marks 400 years since Shakespeare's death and this collection of essays examines the impact the Shakespeare industry still has on today's economy
  • Examines the cultural and economic impact of Shakespeare in the marketplace, in both his own day and the present
  • Cultural economist Bruno Frey comments on how Shakespeare is exploited today and welcomes a new area of research in cultural economics
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eBook $29.99
price for USA (gross)
  • ISBN 978-1-137-58316-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-137-58314-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $39.99
price for USA
valid through November 5, 2017
  • ISBN 978-1-137-58315-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death.

With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

About the authors

Professor Dominic Shellard is the vice-chancellor of De Montfort University, Leicester, UK and an expert on post-war British Theatre. He is the author of nine books and the leader of the British Library Theatre Archive Project. He authored the Arts Council England project Economic Impact Study of UK Theatre and An Economic Impact Study of Welsh National Opera within Wales.


Dr Siobhan Keenan is a reader in Shakespeare and Renaissance Literature at De Montfort University, Leicester, UK. She has published widely on early modern theatre history and is the author of several books, including Travelling Players in Shakespeare’s England (Palgrave Macmillan, 2002) and Acting Companies and Their Plays in Shakespeare’s London.

Reviews

“Over the course of the 2016 anniversary celebrations, much will be said about Shakespeare's value. And yet, his very real cash value will remain for the most part the elephant in the room.  Here at last is a book which owns up to it, and it's wide-ranging and insightful. Properly and refreshingly serious about Shakespeare's harder contributions to the cultural economy.  And because of this honest worldliness, sometimes also funny.” (Professor Ewan Fernie, University of Birmingham, UK)

“This wide-ranging and diverse set of essays demonstrate that, where Shakespeare is concerned, money matters. From the financial constraints and opportunities that shaped Shakespeare’s own writing, to the ongoing exploitation of the Shakespeare brand to sell books, beers, dead kings and living actors, this book argues that Shakespeare’s currency is inextricable from the worlds of big business, cultural imperialism, international diplomacy and corporate art. On the 400th anniversary of his death, Shakespeare’s Cultural Capital makes a timely and important case for the ongoing value of Shakespeare’s stock.” (Dr Peter Kirwan, University of Nottingham, UK)

“A fascinating historical and thematic variety of Shakespeare branding, from his place in early modern commercial theatre and publishing, to his power to sell beer, and his importance in the current GREAT Britain government campaign to attract international investment in the UK. Its contributors raise awareness of our own responsibility as consumers of Shakespeare, as scholars, playgoers and members of the public.” (Professor Alison Findlay, Lancaster University, UK)

Table of contents (9 chapters)

  • Introduction

    Keenan, Siobhan (et al.)

    Pages 1-12

  • Shakespeare and the Market in His Own Day

    Keenan, Siobhan

    Pages 13-31

  • Shakespeare and the Impact of Editing

    Egan, Gabriel

    Pages 32-56

  • Marketing Shakespeare Films: From Tragedy to Biopic

    Cartmell, Deborah

    Pages 57-76

  • Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’

    Blackwell, Anna

    Pages 77-98

Buy this book

eBook $29.99
price for USA (gross)
  • ISBN 978-1-137-58316-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-137-58314-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $39.99
price for USA
valid through November 5, 2017
  • ISBN 978-1-137-58315-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Shakespeare's Cultural Capital
Book Subtitle
His Economic Impact from the Sixteenth to the Twenty-first Century
Editors
  • Dominic Shellard
  • Siobhan Keenan
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-58316-1
DOI
10.1007/978-1-137-58316-1
Hardcover ISBN
978-1-137-58314-7
Softcover ISBN
978-1-137-58315-4
Edition Number
1
Number of Pages
XIII, 187
Topics