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Wise Family Business

Family Identity Steering Brand Success

Authors: Schwass, Joachim, Glemser, Anne-Catrin

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eBook $44.99
price for USA (gross)
  • ISBN 978-1-137-58600-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $60.00
price for USA
  • ISBN 978-1-137-58599-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.

This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. 

About the authors

Joachim Schwass is Professor Emeritus of Family Business at IMD in Lausanne, Switzerland. He founded the IMD Global Family Business Center and for over 25 years has studied, taught and advised leading families in business around the world. Schwass is the second-generation leader in his own family’s business. His authored works include Wise Growth Strategies in Leading Family Businesses and Wise Wealth.

Anne-Catrin Glemser is Family Business Research and Program Development Manager at IMD, Switzerland. She is responsible for developing new research initiatives and programs in the field of family business and heads the research activities for the IMD-Lombard Odier Global Family Business Award. Glemser has received several awards for her outstanding case writing skills, including the EFMD "Best of the Best" in 2015. Prior to joining IMD, Glemser held key marketing positions with leading consumer goods multinationals.

Table of contents (8 chapters)

  • Introduction

    Schwass, Joachim (et al.)

    Pages 1-5

  • Family Business Identity

    Schwass, Joachim (et al.)

    Pages 7-29

  • The Nature of Family Business

    Schwass, Joachim (et al.)

    Pages 31-55

  • Best Practices and Examples from Family Businesses

    Schwass, Joachim (et al.)

    Pages 57-165

  • Overall Lessons and Analysis of the Company Cases

    Schwass, Joachim (et al.)

    Pages 167-188

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-1-137-58600-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $60.00
price for USA
  • ISBN 978-1-137-58599-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Wise Family Business
Book Subtitle
Family Identity Steering Brand Success
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and the Author(s)
eBook ISBN
978-1-137-58600-1
DOI
10.1057/978-1-137-58600-1
Hardcover ISBN
978-1-137-58599-8
Edition Number
1
Number of Pages
XVI, 284
Number of Illustrations and Tables
47 b/w illustrations
Topics