Editors:
- Considers the development of PR in both Canada and the U.S.
- Challenges many orthodoxies of PR history, especially in the U.S.
- Presents new historical material on areas of PR practice
Part of the book series: National Perspectives on the Development of Public Relations (NPDPR)
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: OtherVoices series makes a major contribution to the wider knowledge of PR’s history.
Editors and Affiliations
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Faculty of Media & Communication, Bournemouth University, Poole, United Kingdom
Tom Watson
About the editor
Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Bibliographic Information
Book Title: North American Perspectives on the Development of Public Relations
Book Subtitle: Other Voices
Editors: Tom Watson
Series Title: National Perspectives on the Development of Public Relations
DOI: https://doi.org/10.1057/978-1-349-95044-7
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Limited 2017
Hardcover ISBN: 978-1-349-95043-0Published: 22 December 2016
Softcover ISBN: 978-1-349-95714-9Published: 07 July 2018
eBook ISBN: 978-1-349-95044-7Published: 09 December 2016
Series ISSN: 2947-6909
Series E-ISSN: 2947-6917
Edition Number: 1
Number of Pages: XV, 141
Topics: Corporate Communication/Public Relations, International Business