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Palgrave Macmillan

Drivers of Global Business Success

Lessons From Emerging Markets

  • Book
  • © 2004

Overview

Editors:
  1. F. Bilgin
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  2. V. Sriram
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  3. G. Wührer
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Keywords

  • China
  • Eastern Europe
  • Emerging Markets
  • Franchising
  • Global Business
  • management
  • marketing
  • Trends

About this book

This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Reviews

'This book, compiled by the international team of experts, is a welcome addition to the emerging markets literature. What differentiates this book from others is that the authors tale a case-based, yet theory-based, research in exploring managerial thought and practices in transition, and offers a state-of-the-art analysis on various stakeholders of the market capitalism in emerging economies around the world. It is a must reading for academics and policymakers in this line of work.' - Maasaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University, Pennsylvania, USA.

'Many books and articles have been written about globalization and how

firms can take advantage of the global markets. Few books have sought

to address the practical issues of how firms from emerging markets can become successful in tapping into market potentials of advanced markets. This book combines theories and practices with many real world applications. As such, both academic researchers and practitioners should find this book a valuable resource.' - Paul Chao, Professor and Head of Department of Marketing, Eastern Michigan University, U.S.A.

About the authors

IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA

Bibliographic Information

  • Book Title: Drivers of Global Business Success

  • Book Subtitle: Lessons From Emerging Markets

  • Editors: F. Bilgin, V. Sriram, G. Wührer

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-1-4039-1701-0Published: 11 October 2004

  • Softcover ISBN: 978-1-349-72513-7Published: 11 October 2004

  • Edition Number: 1

  • Number of Pages: XVII, 298

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