Explore the Palgrave Book Archives: Choose from over 10,000 eBooks, only 9.99 each! Browse now >>

Brands and Gaming

The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Authors: Nichols, D., Farrand, T., Rowley, T., Avery, M.

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-0-230-28657-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $80.00
price for USA
  • ISBN 978-1-4039-9897-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

About the authors

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.

Reviews

'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd


Table of contents (9 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-0-230-28657-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $80.00
price for USA
  • ISBN 978-1-4039-9897-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Brands and Gaming
Book Subtitle
The Computer Gaming Phenomenon and its Impact on Brands and Businesses
Authors
Copyright
2006
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-28657-3
DOI
10.1057/9780230286573
Hardcover ISBN
978-1-4039-9897-2
Edition Number
1
Number of Pages
VIII, 168
Topics