Film Marketing into the Twenty-First Century

Editors: Mingant, Nolwenn, Tirtaine, Cecilia, Augros, Joël (Eds.)

  • The first book to offer an academic approach to film marketing, designed for use on student courses
  •  
  • Contains contributions from the most renowned names in Film Studies, such as Michael Curtin and Janet Wasko
  •  
  • Combines an industry/professional perspective with academic theory by including numerous case studies and interviews with
  • companies such as Fox Searchlight and United International Pictures
  •  
  • International in coverage, reflecting the way film marketing is taught
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Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-1-84457-841-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.00
price for USA
  • ISBN 978-1-84457-839-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $39.99
price for USA
  • ISBN 978-1-84457-838-2
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
About this book

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.

The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

About the authors

Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France.

Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.

Cecilia Tirtaine is Senior Lecturer in British Studies at the Université Sorbonne Nouvelle - Paris 3, France. She is a co-founding member of research group CinEcoSA, and a co-founder and associate editor of peer-reviewed international online journal InMedia.

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-1-84457-841-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.00
price for USA
  • ISBN 978-1-84457-839-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $39.99
price for USA
  • ISBN 978-1-84457-838-2
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
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Bibliographic Information

Bibliographic Information
Book Title
Film Marketing into the Twenty-First Century
Editors
  • Nolwenn Mingant
  • Cecilia Tirtaine
  • Joël Augros
Copyright
2015
Publisher
Palgrave BFI
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-84457-841-2
DOI
10.1007/978-1-84457-841-2
Hardcover ISBN
978-1-84457-839-9
Softcover ISBN
978-1-84457-838-2
Edition Number
1
Number of Pages
288
Topics