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Rhetoric, Politics and Society

Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

Editors: Kjeldsen, Jens E. (Ed.)

  • Provide fresh ways of conceptualizing and assessing audience responses
  • Documents the benefits of audience research for rhetoricians
  • Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media
see more benefits

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-3-319-61618-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-3-319-61617-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

About the authors

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.

Table of contents (12 chapters)

  • Audience Analysis and Reception Studies of Rhetoric

    Kjeldsen, Jens E.

    Pages 1-42

  • The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism (Reprint)

    Stromer-Galley, Jennifer (et al.)

    Pages 43-83

  • Assessing Audience Reactions to Winston Churchill’s Speeches

    Toye, Richard

    Pages 85-107

  • Audience Response to Mediated Authenticity Appeals

    Iversen, Magnus H.

    Pages 109-134

  • Focus Group Studies of Social Media Rhetoric

    Vatnøy, Eirik

    Pages 135-160

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-3-319-61618-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-3-319-61617-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Rhetorical Audience Studies and Reception of Rhetoric
Book Subtitle
Exploring Audiences Empirically
Editors
  • Jens E. Kjeldsen
Series Title
Rhetoric, Politics and Society
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-61618-6
DOI
10.1007/978-3-319-61618-6
Hardcover ISBN
978-3-319-61617-9
Edition Number
1
Number of Pages
IX, 339
Number of Illustrations and Tables
2 b/w illustrations, 8 illustrations in colour
Topics