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Table of contents (8 chapters)
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About this book
Reviews
'Another goodie from Palgrave's strong selection for this half of the year.' - Keith Clark, The Bookseller
'If you want a book to help you get your creative processes functioning up to speed then you could do a lot worse than start with this one.' - Accountancy Ireland
'Tim bills and Chris Genasi's new book turns conventional wisdom on its head and provides a practical step-by-step guide that enables all managers to get to grips with creativity, and apply it to everyday business problems... Creative Business is written in the best tradition of self0help books; it is plain speaking, practicalk and well worth the read.' - Stuart Gitsham, Financial Adviser
About the authors
TIM BILLS is Chief Executive of one of the largest privately owned lifting gear companies in the UK. Creative thinking and brainstorming form the basis of his strategy for expanding a traditional engineering business into new markets. As the second generation in a family business, Tim has also overseen a transformation in the company's culture into one that encourages debate, is open to question and most importantly - that fully embraces the need for change.
Bibliographic Information
Book Title: Creative Business
Book Subtitle: Achieving Your Goals Through Creative Thinking and Action
Authors: Tim Bills, Chris Genasi
DOI: https://doi.org/10.1057/9780230001084
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Tim Bills and Chris Genasi 2003
Softcover ISBN: 978-0-333-99735-2Published: 10 September 2003
eBook ISBN: 978-0-230-00108-4Published: 10 September 2003
Edition Number: 1
Number of Pages: VIII, 152
Number of Illustrations: 54 b/w illustrations
Topics: Management, Corporate Communication/Public Relations