Overview
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Table of contents (9 chapters)
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Theoretical Framework
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The Asian and European Market and Nonmarket Environments
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Conclusion
About this book
Reviews
'Winning in Asia, European Style is an important addition to the strategy literature. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets.' - David Baron, Stanford Business School
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Winning in Asia, European Style
Book Subtitle: Market and Nonmarket Strategies for Success
Editors: Vinod K. Aggarwal
DOI: https://doi.org/10.1057/9780230107229
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave History Collection, History (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2001
Hardcover ISBN: 978-0-312-23913-8Published: 18 October 2001
Softcover ISBN: 978-1-349-63239-8Published: 01 January 2001
eBook ISBN: 978-0-230-10722-9Published: 24 May 2016
Edition Number: 1
Number of Pages: XIV, 290
Topics: Science, Humanities and Social Sciences, multidisciplinary