British and German Banking Strategies

1. Front Matter

   Pages i-xiv

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2. Setting the Scene

   • Sven Janssen

   Pages 1-7

3. What Is a Bank?

   • Sven Janssen

   Pages 8-18

4. Corporate Strategy Analysis and Applicability to the Banking Sector

   • Sven Janssen

   Pages 19-64

5. British and German Banking: Case Studies

   • Sven Janssen

   Pages 65-217

6. Conclusions

   • Sven Janssen

   Pages 218-244

7. Back Matter

   Pages 245-291

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The author investigates the strategies of eight publicly listed banks in Britain and Germany in the context of European financial integration. Evidence is provided that banks with defensive strategies fared better than those which attempted to break out of a coherent financial system in order to embrace new business opportunities

• bank
• banking
• business
• Corporate Strategy
• Germany
• integration
• strategy

SVEN JANSSEN is Vice President at Bank Sal. Oppenheim, Frankfurt, Germany. He has worked in investment banking since 1999, focusing on financial institutions and real estate. He studied at universities in France, Germany, the UK, and the USA and spent some time as a management consultant in Lausanne, Switzerland. Sven holds a PhD in Finance and Strategy from the School of Management at the University of Bath, UK

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