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Palgrave Macmillan

Marketing the Populist Politician

The Demotic Democrat

  • Book
  • © 2009

Overview

Authors:
  1. Robert Busby

    1. Liverpool Hope University, UK

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    • Robert Busby
    Pages 1-8

  3. Leadership and Ordinariness

    • Robert Busby
    Pages 9-39

  4. Cloth Coats and Camelot

    • Robert Busby
    Pages 40-63

  5. Thatcher and Major: Marketing a Conservative Identity

    • Robert Busby
    Pages 64-87

  6. Confronting an Elite Identity

    • Robert Busby
    Pages 88-112

  7. New Labour and Tony Blair

    • Robert Busby
    Pages 113-139

  8. Bush, Nascar Dads and Wal-Mart Moms

    • Robert Busby
    Pages 140-167

  9. Cameron and Brown

    • Robert Busby
    Pages 168-198

  10. Conclusion

    • Robert Busby
    Pages 199-207

  11. Back Matter

    Pages 208-232
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Keywords

About this book

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Authors and Affiliations

  • Liverpool Hope University, UK

    Robert Busby

About the author

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.

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