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Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

  • Book
  • © 2009

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Authors:
  1. Yordanka Chobanova
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xvi
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  2. The Nature of the Study

    1. Front Matter

      Pages 1-1
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    2. Introduction

      • Yordanka Chobanova
      Pages 3-13

    3. The Analytical Framework

      • Yordanka Chobanova
      Pages 15-40

  3. CEEC Economies and Global Company Strategies

    1. Front Matter

      Pages 41-42
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    2. The Global Strategies of Food Companies and their Impact on the CEE Region

      • Yordanka Chobanova
      Pages 43-73

    3. Privatization and Restructuring in the Agro-Food Industry

      • Yordanka Chobanova
      Pages 75-93

  4. MNEs and MNE Embeddedness in the CEEC Economies

    1. Front Matter

      Pages 95-96
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    2. MNE Strategies in Hungary

      • Yordanka Chobanova
      Pages 97-124

    3. MNE Strategies in the Czech Republic

      • Yordanka Chobanova
      Pages 125-152

    4. MNE Strategies in Bulgaria

      • Yordanka Chobanova
      Pages 153-178

    5. MNE Strategies in Romania

      • Yordanka Chobanova
      Pages 179-210

  5. Conclusion

    1. Front Matter

      Pages 211-211
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    2. Conclusion

      • Yordanka Chobanova
      Pages 213-227

  6. Back Matter

    Pages 228-269
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Keywords

About this book

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

About the author

DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.

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