Places

1. Front Matter

   Pages i-ix

   PDF

2. Introduction

   • Simon Anholt

   Pages 1-8

3. Images of Place: Is This About Marketing, or Isn’t It?

   • Simon Anholt

   Pages 9-19

4. On Image and Trust

   • Simon Anholt

   Pages 20-30

5. National Identity: Cause or Effect?

   • Simon Anholt

   Pages 31-37

6. Should Places Have Simple Images?

   • Simon Anholt

   Pages 38-47

7. Sketches of National Image and Identity

   • Simon Anholt

   Pages 48-83

8. When Does Marketing Make Sense?

   • Simon Anholt

   Pages 84-93

9. Public Diplomacy and Place Branding: Where’s the Link?

   • Simon Anholt

   Pages 94-102

10. ‘Brand Europe’ — Where Next?

    • Simon Anholt

    Pages 103-116

11. Public Sector, Private Sector

    • Simon Anholt

    Pages 117-124

12. The Media and National Image

    • Simon Anholt

    Pages 125-143

13. ‘Is This About Me?’ — The Critical Issue of Relevance

    • Simon Anholt

    Pages 144-156

14. Some Conclusions

    • Simon Anholt

    Pages 157-160

15. Back Matter

    Pages 161-168

    PDF

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

• brand
• branding
• Import
• marketing
• reputation

SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.

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