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Palgrave Macmillan

The New Role of Regional Management

  • Book
  • © 2010

Overview

Authors:
  1. Björn Ambos

    1. Vienna University of Economics and Business Institute for International Marketing and Management, Austria

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    You can also search for this author in PubMed   Google Scholar

  2. Bodo B. Schlegelmilch

    1. Vienna University of Economics and Business Institute for International Marketing and Management, Austria

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction

    1. Introduction

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 1-11

  3. Succeeding in Europe

    1. Front Matter

      Pages 13-13
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    2. The European Market

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 15-49

    3. Managing the Integration Responsiveness Dilemma

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 50-64

    4. Developing Regional Structures

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 65-83

    5. Managing Regional Headquarters

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 84-99

  4. Strategies for US and Japanese Firms

    1. Front Matter

      Pages 101-101
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    2. US Companies in Europe: Going East

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 103-129

    3. Japanese Companies in Europe: Going West

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 130-154

  5. Selected Cases — the Best in Class

    1. Front Matter

      Pages 155-155
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    2. Learning from the Pharmaceutical Industry

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 157-193

    3. Learning from the Automotive Industry

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 194-239

    4. Learning from the Sport Shoe Industry

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 240-274

    5. Conclusion

      • Björn Ambos, Bodo B. Schlegelmilch
      Pages 275-278

  6. Back Matter

    Pages 279-301
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Keywords

About this book

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Authors and Affiliations

  • Vienna University of Economics and Business Institute for International Marketing and Management, Austria

    Björn Ambos, Bodo B. Schlegelmilch

About the authors

BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

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