Profiting from Diversity

1. Front Matter

   Pages i-xi

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2. The Background

   1. Front Matter

      Pages 1-1

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   2. Introduction

      • Gloria Moss

      Pages 3-15

3. Profiting from Diversity

   1. Front Matter

      Pages 17-17

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   2. Diversity, Innovation, and Corporate Strategy

      • Alan H. David

      Pages 19-44

   3. Eastward Enlargement, Cultural and National Identity, and Diversity in the European Union

      • Heather Skinner, Krzysztof Kubacki

      Pages 45-58

   4. Knowledge Management and the Positive Impact of a Collectivist Culture

      • Gloria Moss, Krzysztof Kubacki, Marion Hersh, Rod Gunn

      Pages 59-74

   5. Gender-Based Motives for Purchasing Fair Trade Products in France

      • Florence de Ferran

      Pages 75-90

   6. Women Managers in Latvia: A Universal Footprint for the Future?

      • Gloria Moss, David Farnham, Caryn Cook

      Pages 91-118

   7. Variety is the Spice of Life: How Design Diversity Can Enhance Profitability

      • Gloria Moss

      Pages 119-134

4. Obstacles to Diversity Initiatives

   1. Front Matter

      Pages 135-135

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   2. Embedding Diversity: The Obstacles Faced by Equality and Diversity Specialists

      • Alison Preece

      Pages 137-148

   3. Design Diversity: The Organisational Obstacles

      • Gloria Moss

      Pages 149-170

   4. Obstacles to Greater Design Diversity: Gender and Webdesign Software

      • Gabor Horvath, Gloria Moss, Rod Gunn, Eszter Vass

      Pages 171-193

   5. Tackling Ageism in Employment: Age the Final Frontier of Discrimination?

      • David Farnham

      Pages 194-214

   6. Disabled People and Employment: Barriers to Potential Solutions

      • Marion Hersh

      Pages 215-240

   7. Barriers to Diversity: The Case of Advertising Creatives

      • Jim Blythe

      Pages 241-255

5. Back Matter

   Pages 256-266

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The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.

• business
• Diversity
• innovation
• knowledge management
• management
• Manager
• Organisation
• organization
• strategy
• trade

• Bucks New University, UK

  Gloria Moss

CARYN E COOK Senior Lecturer with the Business School at the University of Wales, Newport, UK ALAN DAVID Senior Lecturer in Strategic Management at the University of Westminster, UK DR MARION HERSH Senior lecturer in the University of Glasgow, Scotland, UK KRZYSZTOF KUBACKI Lecturer in Marketing at the School of Economic and Management Studies, Keele University, UK ALISON PREECE based at the University of Wales, Newport as Equality and Diversity Manager, UK HEATHER SKINNER is Principal Lecturer in Marketing at the Glamorgan Business School, UK

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