Childhood and Consumer Culture

1. Front Matter

   Pages i-xiii

   PDF

2. Introduction

   1. Introduction

      • David Buckingham, Vebjørg Tingstad

      Pages 1-14

3. History of Children’s Consumption

   1. Front Matter

      Pages 15-15

      PDF

   2. Valves of Adult Desire: The Regulation and Incitement of Children’s Consumption

      • Gary Cross

      Pages 17-30

   3. Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys)

      • Tora Korsvold

      Pages 31-45

   4. The Books That Sing: The Marketing of Children’s Phonograph Records, 1890–1930

      • Jacob Smith

      Pages 46-60

4. Theory and Method in Research on Children’s Consumption

   1. Front Matter

      Pages 61-61

      PDF

   2. Commercial Enculturation: Moving Beyond Consumer Socialization

      • Daniel Thomas Cook

      Pages 63-79

   3. Subjectivities of the Child Consumer: Beings and Becomings

      • Barbro Johansson

      Pages 80-93

   4. Researching Things, Objects and Gendered Consumption in Childhood Studies

      • Claudia Mitchell

      Pages 94-109

5. Practices of Contemporary Marketers

   1. Front Matter

      Pages 111-111

      PDF

   2. Children’s Virtual Worlds: The Latest Commercialization of Children’s Culture

      • Janet Wasko

      Pages 113-129

   3. Creating Long-lasting Brand Loyalty — or a Passing “Craze”?: Lessons from a “Child Classic” in Norway

      • Ingunn Hagen, Øivind Nakken

      Pages 130-145

   4. The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show

      • Lydia Martens

      Pages 146-160

6. Social Contexts of Children’s Consumption

   1. Front Matter

      Pages 161-161

      PDF

   2. The Stuff at Mom’s House and the Stuff at Dad’s House: The Material Consumption of Divorce for Adolescents

      • Caitlyn Collins, Michelle Janning

      Pages 163-177

   3. The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution

      • Randi Wœrdahl

      Pages 178-193

   4. “Those Who Have Less Want More. But Does it Make Them Feel Bad?”: Deprivation, Materialism and Self-Esteem in Childhood

      • Agnes Nairn, Paul Bottomley, Johanne Ormrod

      Pages 194-208

7. Childhood Identities and Consumption

   1. Front Matter

      Pages 209-209

      PDF

   2. Branded Selves: How Children Relate to Marketing on a Social Network Site

      • Håvard Skaar

      Pages 211-227

In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.

• Baby
• childhood
• children
• culture
• gender
• Generation
• identity
• Nation
• Passing
• youth

'Childhood and consumption scholars from all corners will find some reward in perusing this book for intellectual treasure.' - Children & Society

'This definitive text is enriching and informative.' - Power and Education

"Childhood and Consumer Culture makes evident the vibrancy of studies in this field." - Journal of Consumer Culture

• Institute of Education, University of London, UK

  David Buckingham

• Norwegian University of Science and Technology, Norway

  Vebjørg Tingstad

Daniel Thomas Cook, Rutgers University, USA Paul Bottomley, Cardiff Business School, UK Caitlyn Collins, University of Texas at Austin, USA Gary Cross, Pennsylvania State University, USA Nelly Elias, Ben-Gurion University of the Negev, Israel Michelle Janning, Whitman College, USA Ingunn Hagen, Norwegian University of Science and Technology, Norway Barbro Johansson, University of Gothenburg, Sweden Tora Korsvold, Norwegian University of Science and Technology, Norway Dafna Lemish, Tel Aviv University, Israel Lydia Martens, Keele University, UK Claudia Mitchell, McGill University, Canada Agnes Nairn, RSM Erasmus University, The Netherlands Øivind Nakken, Arctic Branding Ltd, Norway Johanne Ormrod, Psychologist, Denmark Mari Rysst, The National Institute for Consumer Research, Norway Håvard Skaar, Oslo University College, Norway Jacob Smith, University of Nottingham, UK Janet Wasko, University of Oregon, USA Randi Wærdahl, University of Oslo, Norway

Policies and ethics