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Palgrave Macmillan

Marketing Competences and Strategic Flexibility in China

  • Book
  • © 2007

Overview

Authors:
  1. Yonggui Wang

    1. City University of Hong Kong, China

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  2. Richard Li-Hua

    1. Newcastle Business School, Northumbria University, England

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Yonggui Wang, Richard Li-Hua
    Pages 1-12

  3. Philosophical Notions and Framework

    • Yonggui Wang, Richard Li-Hua
    Pages 13-30

  4. Turbulent Chinese Business Environment

    • Yonggui Wang, Richard Li-Hua
    Pages 31-46

  5. Constructs and Constituents of Core Competences

    • Yonggui Wang, Richard Li-Hua
    Pages 47-83

  6. A Structured Survey in Beijing, Tianjin and Shenzhen

    • Yonggui Wang, Richard Li-Hua
    Pages 84-144

  7. Creation of Strategic Flexibility and Core Competence

    • Yonggui Wang, Richard Li-Hua
    Pages 145-202

  8. Conclusions and Implications

    • Yonggui Wang, Richard Li-Hua
    Pages 203-221

  9. Back Matter

    Pages 222-261
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Keywords

About this book

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Authors and Affiliations

  • City University of Hong Kong, China

    Yonggui Wang

  • Newcastle Business School, Northumbria University, England

    Richard Li-Hua

About the authors

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

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