Overview
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Table of contents (10 chapters)
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Introduction and Traditional Methods of Market Research
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New Methods of Market Research
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Designing Breakthrough Products
Keywords
About this book
Reviews
'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be truly innovative organization that is well ahead of our competitors.' - Dr Serdar Atamert, MBA, Managing Director Welding Alloys
'Identification and understanding of customers' unarticulated, unmet needs are key elements for delivery of superior growth and sustainable competitive advantage. This book explores a range of techniques, providing a valuable toolkit to develop a more customer-focused approach and address the challenges of an increasingly competitive market.' - Dr Neil Stainton, New Technologies Manager, Reckitt Benckiser
Authors and Affiliations
About the authors
Bibliographic Information
Book Title: Identifying Hidden Needs
Book Subtitle: Creating Breakthrough Products
Authors: Keith Goffin, Fred Lemke, Ursula Koners
DOI: https://doi.org/10.1057/9780230294486
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-21976-2Published: 06 October 2010
Softcover ISBN: 978-1-349-30531-5Published: 06 October 2010
eBook ISBN: 978-0-230-29448-6Published: 06 October 2010
Edition Number: 1
Number of Pages: XXIV, 261
Topics: Business Strategy/Leadership, Business Mathematics, Marketing, Industries, Operations Research/Decision Theory, Innovation/Technology Management