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Palgrave Macmillan
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When Business Meets Culture

Ideas and Experiences for Mutual Profit

  • Book
  • © 2011

Overview

Editors:
  1. Beatriz Muñoz-Seca
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    You can also search for this editor in PubMed   Google Scholar

  2. Josep Riverola
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Table of contents (20 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction: A Business Point of View

    1. Introduction: A Business Point of View

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 1-9

  3. Brand

    1. Front Matter

      Pages 11-11
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    2. The Solomon R. Guggenheim Foundation

      • Francisco Iniesta, Elvira Marco
      Pages 13-26

    3. Marketing the Arts

      • Francisco Iniesta, Elvira Marco
      Pages 27-46

  4. Focus

    1. Front Matter

      Pages 47-47
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    2. Museo Nacional del Prado

      • Elvira Marco, Beatriz Muñoz-Seca, Josep Riverola
      Pages 49-62

    3. Designing a Strategy

      • Adrián Caldart
      Pages 63-82

    4. Gran Teatre del Liceu: Rising from the Ashes

      • Serge Poisson-de Haro
      Pages 83-101

    5. The Financial Function in Cultural Institutions

      • Antoni Subirà
      Pages 102-110

  5. Facilities

    1. Front Matter

      Pages 111-111
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    2. Tate: Reinventing Operations to Become a Different Type of Company

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 113-128

    3. Reinventing Operations

      • Beatriz Muñoz-Seca
      Pages 129-143

    4. The Musée de La Cassette

      • Josep Riverola
      Pages 144-150

    5. Javier López-Gil Antoñanzas: Art Lover

      • Josep Riverola
      Pages 151-162

    6. A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette

      • Josep Riverola
      Pages 163-181

    7. The ‘la Caixa’ Foundation: Art exhibitions

      • Philip G. Moscoso, Alejandro Lago
      Pages 182-190

    8. A Service Perspective of Cultural Entities and Their Customers

      • Philip G. Moscoso, Alejandro Lago
      Pages 191-211

  6. Brains

    1. Front Matter

      Pages 213-213
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    2. Jesús López Cobos: Managing Artists

      • Santiago Álvarez de Mon
      Pages 215-225
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Keywords

About this book

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

About the authors

BEATRIZ MUÑOZ-SECA, PhD from the University of Navarra and Ed.M. from Harvard University, USA. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, where she is Full Professor of Production, Technology and Operations Management.

JOSEP RIVEROLA, PhD in Industrial Engineering from the Polytechnic University of Catalunya, Spain, and PhD in Operations Research from Stanford University. In 1976 he was awarded the chair Organization of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE.

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