Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades.

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About the author

VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Management.

Bibliographic Information

Book Title: Entrepreneurial Values and Strategic Management
Book Subtitle: Essays in Management Theory
Authors: Vittorio Coda
Series Title: Bocconi on Management
DOI: https://doi.org/10.1057/9780230299054
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-25016-1Published: 20 October 2010
Softcover ISBN: 978-1-349-32109-4Published: 20 October 2010
eBook ISBN: 978-0-230-29905-4Published: 20 October 2010
Series ISSN: 2947-7166
Series E-ISSN: 2947-7174
Edition Number: 1
Number of Pages: XII, 233
Topics: Small Business, Business Strategy/Leadership, Entrepreneurship, Management

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Table of contents (11 chapters)

Front Matter

Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

The Italian Tradition of Management Theory

Front Matter

Management Theory: Its Content, Specificities, and Role

Management Theory in the Late 1950s: Revisiting Gino Zappa’s Productive Activities and His Posthumous Work

The Framework of Strategic Management

Front Matter

The Evaluation of the Entrepreneurial Formula

The Purpose of the Firm: Physiology and Pathology

Governing Strategy Dynamics

Strategy and Communication: The Missing Link

Meeting the Challenges to the Entrepreneurial Economy

Front Matter

The Role of Ownership in Corporate Restructuring

The Relationship between the Firm and Its Workforce: Prospects for Change

Ethical Codes and Market Culture

In Support of a Free and Responsible Entrepreneurial Economy

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About this book

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About the author

Bibliographic Information

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Table of contents (11 chapters)

Front Matter

Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

The Italian Tradition of Management Theory

Front Matter

The Framework of Strategic Management

Front Matter

Meeting the Challenges to the Entrepreneurial Economy

Front Matter

Back Matter

About this book

Keywords

About the author

Bibliographic Information

Publish with us

Buy it now

Buying options

Other ways to access

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