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Table of contents (9 chapters)
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Reviews
'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for...Lees-Marshment combines 100 interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing academic literature on the subject. Undoubtedly, the highlights of the book are the musings of communication directors, political representatives, pollsters and strategists including (amongst many others) Alastair Campbell, Iain Duncan Smith and Philip Gould, on their various electoral battles...This is a hugely informative study on an important field that is changing and developing at an extraordinary rate.'
Progress magazine
'The Political Marketing Game: 'Drawing on insights gleaned from an extensive range of interviews, Lees-Marshment's monograph is packed full of fascinating reflections from practitioners...each chapter ends with a series of tables listing the dos and don'ts...packed full of practical advice, this book will be a bible for political operatives to be kept close at hand for frequent reference.'
Political Studies Review
'Lees-Marshment offers sagacious views on, inter alia, the importance of investing in detailed research and acting on the uncomfortable findings, building and maintaining a strong political organisation, providing vision and principle, and offering clear, simple and deliverable pledges...her book provides a wealth of insights into political marketing and merits a place on the bookshelves of political scientists as well as practitioners.'
Tim Haughton, Birmingham University, UK
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Bibliographic Information
Book Title: The Political Marketing Game
Authors: Jennifer Lees-Marshment
DOI: https://doi.org/10.1057/9780230299511
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Political & Intern. Studies Collection, Political Science and International Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
Hardcover ISBN: 978-0-230-53777-4Published: 29 March 2011
Softcover ISBN: 978-1-137-51642-8Published: 29 March 2011
eBook ISBN: 978-0-230-29951-1Published: 29 March 2011
Edition Number: 1
Number of Pages: XV, 259
Topics: Comparative Politics, Political Science, Electoral Politics, Democracy, Industries, Communication Studies