International Place Branding Yearbook 2011

1. Front Matter

   Pages i-liv

   PDF

2. Multidisciplinary Perspectives on Place Brand Reputation

   1. Front Matter

      Pages 1-1

      PDF

   2. From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World

      • Simon Anholt

      Pages 3-11

   3. Imagined Identities of Existing Cities: The Reputation Game

      • Slawomir Magala

      Pages 12-24

   4. Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations

      • Gregory J. Ashworth, Mihalis Kavaratzis

      Pages 25-38

   5. History Matters: The Path Dependency of Place Brands

      • Erik Braun

      Pages 39-46

   6. Beyond the Fringe: Creativity and the City

      • Nicholas Ind, Louise Todd

      Pages 47-59

3. Measuring Place Brand Reputation

   1. Front Matter

      Pages 61-61

      PDF

   2. The Anholt—GfK Roper Nation Brands IndexSM: Navigating the Changing World

      • Barry M. Feinberg, Xiaoyan Zhao

      Pages 63-76

   3. Country RepTrak™: A Standardized Measure of Country Reputation

      • Guido Berens, Charles J. Fombrun, Leonard J. Ponzi, Nicolas Georges Trad, Kasper Nielsen

      Pages 77-91

   4. The FutureBrand Country Brand Index

      • Tom Adams

      Pages 92-101

   5. The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding

      • Thomas Cromwell

      Pages 102-111

   6. The Global Peace Index

      • Camilla Schippa

      Pages 112-129

4. Chapters on Specific Themes

   1. Front Matter

      Pages 131-131

      PDF

   2. Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Have an Impact on Reputation? A Case Study of the 2010 FIFA World Cup™ in South Africa

      • Wadim Schreiner, Frank M. Go

      Pages 133-146

   3. Using University Ranking Systems to Build Nation Brand Reputation

      • Natalya S. Pak, Frank M. Go

      Pages 147-154

   4. Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management

      • Johan van Rekom, Peeter W. J. Verlegh

      Pages 155-164

   5. Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning

      • Ingvar Tjøstheim, Frank M. Go

      Pages 165-176

   6. Strengthening Brand America’s Reputation Through Cooperation

      • Edward Burghard, Robert Govers

      Pages 177-185

5. Back Matter

   Pages 186-213

   PDF

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

• brand
• branding
• city
• creativity
• Destination
• Import
• management
• marketing
• Promotion
• reputation
• town
• landscape/regional and urban planning

"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding

'A good reputation in today's fast-paced globalized world in terms of flows of capital, information, people, political ideas and values is an essential asset for the decision makers of territorial jurisdictions. The reputation of any city, region, country is no longer in the 'nice to have' category, but absolutely crucial to survive and thrive. Go and Govers' insightful book presents solid concepts, reliable methods and relevant case studies supported by scientific research and evidence. Together these offer sensible guidelines for managing the reputational risk and advancing the place branding body of knowledge, simultaneously.' - Cees B.M. van Riel, Professor of Corporate Communication, Rotterdam School of Management

'Place branding is a dynamic discipline and this 2011 Yearbook introduces many fresh, thought provoking ideas that will stimulate a more holistic view of the subject and the environment in which it must be applied by academics, students and practitioners alike.' - Bill Baker, Author, Destination Branding for Small Cities (Creative Leap Books)

• Rotterdam School of Management (RSM), Erasmus University, The Netherlands

  Frank M. Go

• Consortium University of Leuven, Belgium

  Robert Govers

TOM ADAMS Chief Digital Officer, Future Brand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Director, Ohio Business Development Coalition, USA THOMAS CROMWELL President, East West Communications BARRY M. FEINBERG Executive Vice President, GfK Roper Public Affairs & Corporate Communications CHARLES J. FOMBRUN Chairman, Reputation Institute NICHOLAS IND Associate Professor, Oslo School of Management and Visiting Professor at ESADE, Barcelona and Napier University, Edinburgh, UK MIHALIS KAVARATZIS University of Leicester, UK SLAWOMIR MAGALA KASPER ULF NIELSEN Executive Partner, Reputation Institute NATALYA S. PAK Associate Professor, English Language Department, Kazakh-British Technical University (KBTU), Kazakhstan LEONARD N. PONZI Managing Partner, Reputation Institute and Managing Director of Global Research CAMILLA SCHIPPA Director, Institute for Economics and Peace WADIM SCHREINER Pretoria, South Africa INGVAR TJØSTHEIM LOUISE TODD School of Marketing, Tourism and Languages, Edinburgh Napier University, UK NICOLAS GEORGES TRAD Executive Partner, Reputation Institute JOHAN VAN REKOM Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands PEETER W. J. VERLEGH Associate Professor, RSM Erasmus University, the Netherlands XIAOYAN ZHAO Director, Global Research and Consulting, GfK Roper Public Affairs & Corporate Communications.

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