Lessons on Profiting from Diversity

1. Front Matter

   Pages i-xiv

   PDF

2. Lessons on Profiting from Diversity

   1. Lessons on Profiting from Diversity

      • Gloria Moss

      Pages 1-18

3. Diversity in Context

   1. Front Matter

      Pages 19-19

      PDF

   2. Diversity and Web Design

      • Gloria Moss

      Pages 21-64

4. Segmenting Diversity

   1. Front Matter

      Pages 65-65

      PDF

   2. Age

      1. Digital Communications and Older Groups: An Anglo-French Comparison

         • Hilary Mullen, Gloria Moss, Catharina Wulf

         Pages 67-93

      2. Age and Grey Entrepreneurship

         • Lorraine Watkins-Mathys

         Pages 94-113

   3. Personality

      1. Adapting Communications Styles to the Needs of the Market

         • Holly Buchanan

         Pages 117-124

   4. Gender

      1. Transforming a White, Masculine Organisational Culture

         • Ian Dodds

         Pages 127-137

      2. Maximising the Effectiveness of Advertising for Female Markets

         • Thomas J. Jordan

         Pages 138-150

      3. Professional Services Firms and Gender Diversity

         • Gloria Moss

         Pages 151-185

      4. Profiting from Diversity in the Banking Sector

         • Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, Alice Garnier

         Pages 186-209

   5. Disability

      1. Deaf People in the Workplace

         • Marion Hersh

         Pages 213-238

5. Section C

   1. Front Matter

      Pages 239-239

      PDF

   2. Diversity’s Contribution to the Bottom Line: Assigning a Monetary Value to Diversity Initiatives

      • Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk, Peter Unwin

      Pages 241-262

6. Back Matter

   Pages 263-278

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Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

• Advertising
• banking
• business
• communication
• diversity
• entrepreneur
• entrepreneurship
• Information Technology (IT)
• marketing
• organization
• organizations
• Personal
• personality
• service

• Buckinghamshire New University, UK

  Gloria Moss

• Ecole Superieure de Gestion, Paris, France

  Gloria Moss

AUDREY BECUWE Assistant Professor at the University of Limoges, France HOLLY BUCHANAN Owner of Buchanan Marketing IAN DODDS Ian Dodds Consulting (IDC) and The FutureWork Institute ALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, France MARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UK THOMAS J JORDAN Chairman and Chief Creative Officer of HY Connect ISABELLE MAQUE Assistant Professor at the University of Poitiers, France HILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UK ISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, France LORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UK CATHARINA WULF Paris School of Business, France

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