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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.
KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.
Bibliographic Information
Book Title: Marketing Shares, Sharing Markets
Book Subtitle: Experts in Investment Banking
Authors: Jesper Blomberg, Hans Kjellberg, Karin Winroth
DOI: https://doi.org/10.1057/9780230361621
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-28067-0Published: 20 December 2011
Softcover ISBN: 978-1-349-32783-6Published: 01 January 2012
eBook ISBN: 978-0-230-36162-1Published: 04 December 2015
Edition Number: 1
Number of Pages: IX, 255
Topics: Accounting/Auditing, Macroeconomics/Monetary Economics//Financial Economics, Banking, Investments and Securities, Business Finance, Business Strategy/Leadership