European Airport Retailing: Growth Strategies for the New Millennium

1. Front Matter

   Pages i-xii

   PDF

2. Airport Retailing in the Context of Airport Development

   • Paul Freathy, Frank O’Connell

   Pages 1-28

3. Airports and the Retail Industry

   • Paul Freathy, Frank O’Connell

   Pages 29-58

4. Retail Location, Planning and Design

   • Paul Freathy, Frank O’Connell

   Pages 59-91

5. Retail Marketing within the Airport Environment

   • Paul Freathy, Frank O’Connell

   Pages 92-127

6. Supply Chain Relationships within Airport Retailing

   • Paul Freathy, Frank O’Connell

   Pages 128-155

7. Human Resource Management Issues in Airport Retailing

   • Paul Freathy, Frank O’Connell

   Pages 156-179

8. Future Developments in Airport Retailing

   • Paul Freathy, Frank O’Connell

   Pages 180-195

9. Back Matter

   Pages 196-211

   PDF

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

• management
• marketing
• strategy
• transport

'This book represents the first comprehensive overview of our dynamic and expanding industry. It provides both a strategic and operational perspective and should be read by anyone interested in the future of airport retailing.' - Harry Diehl, Managing Director, Gebr. Heinemann

'This book provides esssential reading for anyone interested in airport retailing.' - Martin Moodie, Editor in Chief, Duty Free News International

'Co-operation between industry and academia is all too far and few between. The contribution made by these two authors to an understanding of airport retailing, demonstrates how effective such co-operation can be.' - Philippe G.E.Hamon, Director General, ACI Europe, Brussels

DR PAUL FREATHY is at the Institute for Retail Studies at the University of Stirling. He is Director of the MBA in Retailing and Wholesaling by distance learning.

FRANK O'CONNELL is Group Commercial Manager for Aer Rianta the Irish Airports Authority, Director of a US based mail order company and Chairman of the Brussels based International Duty Free Confederation.

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