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Palgrave Macmillan

Honda's Global Local Corporation

  • Book
  • © 1994

Overview

Authors:
  1. Andrew Mair
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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xi
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  2. The Japanese Firm goes global

    1. Front Matter

      Pages 12-12
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    2. Introduction: Underestimating the Japanese

      • Andrew Mair
      Pages 3-12

    3. Thinking About the Japanese Firm

      • Andrew Mair
      Pages 13-36

    4. Honda at Home Base

      • Andrew Mair
      Pages 37-69

  3. A ‘Self-Reliant Motor Vehicle Company’ in North America

    1. Front Matter

      Pages 70-70
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    2. Introduction

      • Andrew Mair
      Pages 73-76

    3. Honda’s Big Push

      • Andrew Mair
      Pages 77-86

    4. Screwdriver Plant or Independent Automobile Producer?

      • Andrew Mair
      Pages 87-111

    5. Honda’s Just-in-Time Region

      • Andrew Mair
      Pages 112-146

    6. Mobilizing Human Resources

      • Andrew Mair
      Pages 147-182

    7. People, Machines, and Making Automobiles

      • Andrew Mair
      Pages 183-215

  4. Fortress Europe: Inside the walls

    1. Front Matter

      Pages 216-216
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    2. Introduction

      • Andrew Mair
      Pages 219-223

    3. Working with a Western Partner

      • Andrew Mair
      Pages 225-243

    4. Honda Builds Its Own Base

      • Andrew Mair
      Pages 244-272

    5. Rover Learns How to Make Cars Again

      • Andrew Mair
      Pages 273-297

  5. Global local corporation

    1. Front Matter

      Pages 298-298
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    2. Global Local Corporation

      • Andrew Mair
      Pages 301-352

  6. Back Matter

    Pages 342-352
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Keywords

About this book

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

About the author

ANDREW MAIR

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