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Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

  • Book
  • © 1999

Overview

Authors:
  1. Dimitris N. Chorafas

    1. Valmer, France
      Vitznau, Switzerland

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xv
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  2. The Need for a Commercial Banking Strategy

    1. Front Matter

      Pages 1-1
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    2. Money, the Banks and the Bankers

      • Dimitris N. Chorafas
      Pages 3-25

    3. Goals of a Strategy in Retail Banking

      • Dimitris N. Chorafas
      Pages 26-50

    4. Financial Services Offered by Banks and Non-Banks

      • Dimitris N. Chorafas
      Pages 51-76

    5. Strategic Planning and the Quality of Services in Retail Banking

      • Dimitris N. Chorafas
      Pages 77-100

    6. Facing the Invasion of the Banks’ Business by Mutual Funds and Managing the Process of Change

      • Dimitris N. Chorafas
      Pages 101-126

  3. Focusing on Marketing and Competition

    1. Front Matter

      Pages 127-127
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    2. Retail Banking Strategies and the Marketing Functions

      • Dimitris N. Chorafas
      Pages 129-155

    3. Relationship Banking, Customer Mirror and the Branch Office Network

      • Dimitris N. Chorafas
      Pages 156-184

    4. A Popular Marketing Policy: Direct Banking

      • Dimitris N. Chorafas
      Pages 185-211

    5. The Profitable Business of Private Banking

      • Dimitris N. Chorafas
      Pages 212-239

    6. Wealth Management, Banking Contracts and Lasting Customer Relationships

      • Dimitris N. Chorafas
      Pages 240-264

  4. Product Pricing, Profitability, Security, Credit Risk and Market Risk

    1. Front Matter

      Pages 265-265
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    2. Setting a Pattern of Products, Markets and Bank Profitability

      • Dimitris N. Chorafas
      Pages 267-289

    3. Managing Research and Development in Retail Banking

      • Dimitris N. Chorafas
      Pages 290-315

    4. Pricing Financial Products and Services

      • Dimitris N. Chorafas
      Pages 316-346

    5. The Choice of a Strategy for Loans

      • Dimitris N. Chorafas
      Pages 347-372

    6. Credit Risk, Market Risk and the Basle Committee on Banking Supervision

      • Dimitris N. Chorafas
      Pages 373-400

    7. Technical Approaches to Security: From Smart Money to Dumb Money and Risks Galore

      • Dimitris N. Chorafas
      Pages 401-424
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Keywords

About this book

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

Reviews

'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News

Authors and Affiliations

  • Valmer, France

    Dimitris N. Chorafas

  • Vitznau, Switzerland

    Dimitris N. Chorafas

About the author

Dimitris N. Chorafas served on the faculty of the Catholic University of America and as Visiting Professor at Washington State University, George Washington University, University of Vermont, University of Florida, and Georgia Institute of Technology in the United States, as well as the University of Alberta, Technical University of Karlsruhe, Ecole d'Etudes Industrielles de l'Université de Genève, Ecole Polytechnic Fédérale de Lausanne, Polish Academy of Sciences and Russian Academy of Sciences. More than 8,000 banking, industrial and government executives participated in his seminars in the United States, England, Germany, Italy, other European countries, Asia and Latin America. Chorafas is the author of 160 books, translated into several languages world-wide.

Bibliographic Information

  • Book Title: Handbook of Commercial Banking

  • Book Subtitle: Strategic Planning for Growth and Survival in the New Decade

  • Authors: Dimitris N. Chorafas

  • DOI: https://doi.org/10.1057/9780230379084

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1999

  • Hardcover ISBN: 978-0-333-73624-1Published: 28 October 1998

  • eBook ISBN: 978-0-230-37908-4Published: 28 October 1998

  • Edition Number: 1

  • Number of Pages: XV, 463

  • Topics: Banking, Business and Management, general

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