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Table of contents (10 chapters)
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Front Matter
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The Internet Age
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Front Matter
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Trust and Engagement
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Front Matter
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How to Generate Engagement Via Building Trust
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Front Matter
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Conclusions
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Trust, Social Relations and Engagement
Book Subtitle: Understanding Customer Behaviour on the Web
Authors: Donatella Padua
DOI: https://doi.org/10.1057/9780230391253
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-39124-6Published: 31 July 2012
Softcover ISBN: 978-1-349-35154-1Published: 31 July 2012
eBook ISBN: 978-0-230-39125-3Published: 31 July 2012
Edition Number: 1
Number of Pages: XXVII, 231
Topics: Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations, Organization, Customer Relationship Management, e-Business/e-Commerce