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Table of contents (6 chapters)
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Reviews
'Advertising as Multilingual Communication has been anticipated by researchers in the field, and will certainly not disappoint them. Helen Kelly-Holmes' book explains, in a very well-written way, how advertising discourse uses foreign languages - on one end of a continuum - as a means of communication with speakers of a minority language in a country or - on the other end - as a linguistic symbol that creates positive associations in the minds of the receivers of the advertisement.' - The European Journal of Communications Research
'Her acute analyses and important conclusions provide food for thought for anyone interested in contextualized language use, and they should inspire and inform future studies in a wide range of subfields in language and communication studies, cultural studies, and social sciences, not to mention marketing.' - Language in Society
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Bibliographic Information
Book Title: Advertising as Multilingual Communication
Authors: Helen Kelly-Holmes
DOI: https://doi.org/10.1057/9780230503014
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-1725-6Published: 30 November 2004
Softcover ISBN: 978-0-230-21706-5Published: 30 November 2004
eBook ISBN: 978-0-230-50301-4Published: 11 January 2016
Edition Number: 1
Number of Pages: XIV, 206
Topics: Marketing, Corporate Communication/Public Relations, Sociolinguistics, Language Teaching, Cultural Studies, Communication Studies